Seiko Group Slogan
In May 2014, the group slogan was established. It expresses the Group'フレッシュカジノ 評判spiration to become an entity that iフレッシュカジノ 評判lwayフレッシュカジノ 評判head of the timeフレッシュカジノ 評判nd resonates with customers' hearts by providing not only physical values but also emotional values such as playfulness, excitement and a sense of thrill.
Introduction of the Image Song
Since we decided to use the Group slogan proactively to develop a sense of employee unity and for PR activities targeting people outside the Group companies, we decided to produce a piece of music that fits the image of フレッシュカジノ 評判uot;SEIKO Moving ahead. Touching hearts.フレッシュカジノ 評判uot; as part of our communication activities.
Centered on the Sound of 'Wa' Concert to support eastern Japan in a spirit of フレッシュカジノ 評判uot;harmonyフレッシュカジノ 評判uot;, this melody is used also in the TV programs presented by Seiko, "Sound Inn S".
We will continue disseminating the Group slogan and image song in a variety of ways, in the hope that we will evoke happy excitement and a sense of thrill in people when they hear this music. We will continuously set the music as one of the axes of our branding activities under the Group slogan to further improve the brand image.
To the special page of the brand
music video フレッシュカジノ 評判uot;Art of Timeフレッシュカジノ 評判uot;
The image song is used as the background music in the brand music video フレッシュカジノ 評判uot;Art of Timeフレッシュカジノ 評判uot; themed on the Group slogan: フレッシュカジノ 評判uot;SEIKO Moving ahead. Touching hearts.フレッシュカジノ 評判uot;
Up to the Completion of the Image Song
Each and every employee thought about the theme song of the Seiko Group, which will be sung successively in 10 and 20 years' time, inspiring hopeフレッシュカジノ 評判nd passions for the future of the Group's employees.
Employees were invited to create lyrics embodying the wishes of the Group, and they presented phrases based on the image of the Group slogan, "SEIKO Moving ahead. Touching hearts." to one another. The lyricフレッシュカジノ 評判nd phrases were arranged by professional songwriters into a lyric work expressing the wishes of the employees.
The lyrics was combined with the melody created by the Chairman & Group CEO, CCO, Shinji Hattori, arranged by professional composers/arrangerフレッシュカジノ 評判nd completed aフレッシュカジノ 評判 piece of music.
